Broadcast Media - Only Rizal COULD Live Without it

Through the years, broadcast media evolved from pieces of counting stones to the most advanced web technology that we have nowadays. Certainly we can't label cuneiform as broadcast media yet. But what is broadcast media? What do we consider as such?

According to an online encyclopedia, broadcasting is simply, the distribution of audio and/or video signals which transmit programs to an audience.

There's a big difference between Mass media and Broadcast media. Mass media comprises of all means of mass communication while broadcast media uses electronic communication networks. Flyers and print ads are under mass media but not under broadcast media because there must be an electronic device as means of communication to the masses.

Before the time of radios, televisions and the like, it is easy for them to set up meetings even without these devises since their world was small and the people they know are the people who live near them. People lived in "isolation", limiting their connections only to people inside or near their towns. Barrios for example know that there will be a meeting through a town bell or a Batingaw, that when rung, people who live in the barrio could hear it. Broadcast media is similar to that batingaw.

Nowadays, people are more adventurous. We tend to seek more opportunities outside our shells. The need to reach other people outside our "barrios" triggered the start of broadcast media. Public meetings could be held, delayed, moved or re-scheduled in a snap. Even people living far away could could be updated about what's happening wherever through television sets, radios, and the internet. People Power or EDSA couldn't have been possible without the radio. ABS-CBN's TFC channel lets pinoys abroad tune in to the local shows even outside our country.

The internet isn't playing a really BIG role on broadcast media compared to the television YET but it is slowly becoming an essential ingredient. The internet is popular for videos but LIVE coverages aren't very popular yet here in the Philippines due to poor connections which keeps us impatient due to the constant buffering. And not all of the people in our country own a computer but almost all of us own a television set in our homes. Because of this, we would still rely on the television.