Through the years, broadcast media evolved from pieces of counting stones to the most advanced web technology that we have nowadays. Certainly we can't label cuneiform as broadcast media yet. But what is broadcast media? What do we consider as such?
According to an online encyclopedia, broadcasting is simply, the distribution of audio and/or video signals which transmit programs to an audience.
There's a big difference between Mass media and Broadcast media. Mass media comprises of all means of mass communication while broadcast media uses electronic communication networks. Flyers and print ads are under mass media but not under broadcast media because there must be an electronic device as means of communication to the masses.
Before the time of radios, televisions and the like, it is easy for them to set up meetings even without these devises since their world was small and the people they know are the people who live near them. People lived in "isolation", limiting their connections only to people inside or near their towns. Barrios for example know that there will be a meeting through a town bell or a Batingaw, that when rung, people who live in the barrio could hear it. Broadcast media is similar to that batingaw.
Nowadays, people are more adventurous. We tend to seek more opportunities outside our shells. The need to reach other people outside our "barrios" triggered the start of broadcast media. Public meetings could be held, delayed, moved or re-scheduled in a snap. Even people living far away could could be updated about what's happening wherever through television sets, radios, and the internet. People Power or EDSA couldn't have been possible without the radio. ABS-CBN's TFC channel lets pinoys abroad tune in to the local shows even outside our country.
The internet isn't playing a really BIG role on broadcast media compared to the television YET but it is slowly becoming an essential ingredient. The internet is popular for videos but LIVE coverages aren't very popular yet here in the Philippines due to poor connections which keeps us impatient due to the constant buffering. And not all of the people in our country own a computer but almost all of us own a television set in our homes. Because of this, we would still rely on the television.
Monday, October 1, 2007
Monday, August 6, 2007
Information Revolution
Nowadays, we tend to take mass media for granted. We don't give much importance to our television, radio and even newspapers. From counting slabs to warp speed internet connectivity, media has indeed been here for so long, that the improvements could be seen vividly.
But the information revolution that really caught my attention is the fifth revolution, the toolshed home.
During this time the people were really depressed due to unemployment and famine. So their impulse is to find ways in entertaining themselves. But since they are too poor to afford entertainment, they demanded for "free" entertainment. Because of this, the radio is now more accessible in every home. People didn't have to spend a lot for transportation and watching the sort films outside of their house because they could just buy a radio and listen to it without leaving the house.
The television also first appeared in this revolution which is probably the most influential form of mass media. Almost every home in the Philippines owns at least one TV. Without the television, our entertainment cravings won't be satisfied. It's true that the radio could also quench our thirst for entertainment through music and talk shows but the television could do it faster because it wouldn't only satisfy our ears but also our sight. More people could be easily entertained by the TV than the radio.
If it weren't for the fifth information revolution, we might still be needing to go out of our homes just to watch our favorite TV shows.
But the information revolution that really caught my attention is the fifth revolution, the toolshed home.
During this time the people were really depressed due to unemployment and famine. So their impulse is to find ways in entertaining themselves. But since they are too poor to afford entertainment, they demanded for "free" entertainment. Because of this, the radio is now more accessible in every home. People didn't have to spend a lot for transportation and watching the sort films outside of their house because they could just buy a radio and listen to it without leaving the house.
The television also first appeared in this revolution which is probably the most influential form of mass media. Almost every home in the Philippines owns at least one TV. Without the television, our entertainment cravings won't be satisfied. It's true that the radio could also quench our thirst for entertainment through music and talk shows but the television could do it faster because it wouldn't only satisfy our ears but also our sight. More people could be easily entertained by the TV than the radio.
If it weren't for the fifth information revolution, we might still be needing to go out of our homes just to watch our favorite TV shows.
Saturday, July 14, 2007
reaction on war of the worlds
While I was listening to the sound clip about the War of the Worlds, my sister showed me eyes which had a puzzled expression and asked me "ate, ba't ka nakikinig ng news?"
If I was one of the listeners back in 1938, the initial feeling would be fear. The story was delivered like a long news report so I would have been scared and alarmed. News reports narrate current events and their style made it more convincing to the listeners. The narration was effective and convincing that it actually wounded like a real news report and everything happening in that broadcast were live. The description of the "charred" corpses of the people weren't that descriptive. Probably because people from back then were conservative and they must have a wild imagination because if the corpses would be described in detail, they might not handle it, which will cause insomnia. This sound clip must have captured the emotions of the listeners back then because if it didn't, modern-day directors and producers wouldn't have created a movie out of this.
But as a present-day listener, I am quite impressed by the delivery of the story. The descriptions of the monster was vivid enough to be imagined though the background sound didn't quite convince me. I also thought that, since there was a "disclaimer" in the end of the presentation [that the events were just fictional],
The clip also reminded me of the radio soap operas our former helper used to listen to. The only difference is that, even the thoughts of the characters in the radio soap were narrated. In War of the Worlds, only what was happening and the conversations were narrated. In the latter part of the broadcast, the journal entry of the protagonist was narrated. It really depicted the solemness and the lonely emotion. He would describe the feeling of being alone. He says even the squirrel could sense that it's the only and last one of it's kind. Although I wasn't convinced about the protagonist's happiness when a man came in the picture. If I was the "last man on earth" then a few days later I would finally see someone, I would sream, jump for joy and be the most hyper person on earth. Literally.
So all in all, what made the broadcast convincing was the way it was narrated. They set it up like it was a news report so the people felt that they were really attacked by martians.
I actually giggled at the disclaimer at the end saying "we are not really attacked by martians. This presentation is just fictitious" or something similar to that. I don't know why but that sounded funny.
If I was one of the listeners back in 1938, the initial feeling would be fear. The story was delivered like a long news report so I would have been scared and alarmed. News reports narrate current events and their style made it more convincing to the listeners. The narration was effective and convincing that it actually wounded like a real news report and everything happening in that broadcast were live. The description of the "charred" corpses of the people weren't that descriptive. Probably because people from back then were conservative and they must have a wild imagination because if the corpses would be described in detail, they might not handle it, which will cause insomnia. This sound clip must have captured the emotions of the listeners back then because if it didn't, modern-day directors and producers wouldn't have created a movie out of this.
But as a present-day listener, I am quite impressed by the delivery of the story. The descriptions of the monster was vivid enough to be imagined though the background sound didn't quite convince me. I also thought that, since there was a "disclaimer" in the end of the presentation [that the events were just fictional],
The clip also reminded me of the radio soap operas our former helper used to listen to. The only difference is that, even the thoughts of the characters in the radio soap were narrated. In War of the Worlds, only what was happening and the conversations were narrated. In the latter part of the broadcast, the journal entry of the protagonist was narrated. It really depicted the solemness and the lonely emotion. He would describe the feeling of being alone. He says even the squirrel could sense that it's the only and last one of it's kind. Although I wasn't convinced about the protagonist's happiness when a man came in the picture. If I was the "last man on earth" then a few days later I would finally see someone, I would sream, jump for joy and be the most hyper person on earth. Literally.
So all in all, what made the broadcast convincing was the way it was narrated. They set it up like it was a news report so the people felt that they were really attacked by martians.
I actually giggled at the disclaimer at the end saying "we are not really attacked by martians. This presentation is just fictitious" or something similar to that. I don't know why but that sounded funny.
Thursday, June 28, 2007
planning world domination? call 555-I-NEED-TO-TAKE-OVER-THE-WORLD
Every time I watch cartoons, I never fail to laugh and raise my right brow at the villains who try so hard to achieve "world domination". They would build massive "weapons of mass destruction" and create an army that's virtually indestructible. I mean.. sheesh! If they want to take over the world so bad, why don't they think of a catchy slogan that would influence the mass, put up a huge billboard somewhere in EDSA and wait?
Advertisements, or more commonly known as ads, are everywhere... literally. They come in every form, shape and even size (talk about shape-shifting o.o). Some are tangible; such as flyers, leaflets and pins... others are annoying; like pop-ups and megaphone equipped jeeps (often used during ellections). Some are huge such as the billboards while some can be teeny weeny like the sponsors area in a concert ticket. But the most effective medium for reaching the media is the dummy box... or popularly called, the television. And it seems like the television's purpose nowadays is to advertise instead of to entertain.
Don't we find election posters annoying? They make places look like garbage dumps. That's the same feeling I feel about tv ads. They just flood the tv trying to convince the viewers that their products are the best. A 30minute show actually is just 20minutes short since the time alloted for the ads are more or less 10minutes.
Ads will be part of our lives as long as there are products to be sold, and shows to watch. Without ads, who will provide money to keep the show running?
Advertisements, or more commonly known as ads, are everywhere... literally. They come in every form, shape and even size (talk about shape-shifting o.o). Some are tangible; such as flyers, leaflets and pins... others are annoying; like pop-ups and megaphone equipped jeeps (often used during ellections). Some are huge such as the billboards while some can be teeny weeny like the sponsors area in a concert ticket. But the most effective medium for reaching the media is the dummy box... or popularly called, the television. And it seems like the television's purpose nowadays is to advertise instead of to entertain.
Don't we find election posters annoying? They make places look like garbage dumps. That's the same feeling I feel about tv ads. They just flood the tv trying to convince the viewers that their products are the best. A 30minute show actually is just 20minutes short since the time alloted for the ads are more or less 10minutes.
Ads will be part of our lives as long as there are products to be sold, and shows to watch. Without ads, who will provide money to keep the show running?
Friday, June 22, 2007
miscommunication sucks :(
Every day, since the beginning of this school year, I've been riding the LRT to get to school. I always keep my stored-value LRT card in my blouse pocket --along with my cellular phone, ballpen, and a couple of coins-- so i could easily get it and avoid stopping in the middle of the exit machine and stall the other people who want to go out already. I found that pocket really important in my first few days of my college life... that is... until yesterday.
Friday morning, a ghastly object that can only be seen as a silhouette rose from a deep sleep way before sunrise. Legend says that when someone wakes it up in the wrong time, it will throw tantrums everywhere, mimicking an imp's dance. But this time, it can never do anything about it's disturbed slumber. It has no choice but to wake up because the one who woke it up won't mind it's tantrums. In fact, the waker isn't living. It just gives off a cry that only the ears of the sleeper can hear. Often times, even it's ears couldn't perceive the sound but this time, it hears it and is annoyed. It wakes up, kills the sound-maker. The sleeper, eyes still closed but now awake, goes out of it's dark cell and into the light. As it opens it eyes, the first thing it saw is the clock by the wall that says
5:30 am
"SHOOT!! 5:30 naaaa!!" realizing the time, the sleeper immediately snapped out of it's own world created inside it's head and concentrated on being a college freshie named patty.
In other words, I was intending to wake up at 5am but my sleepy body won't budge, I rose from my bed 30 minutes later without realizing the time. I'm supposed to leave home at around quarter to 6 because it takes 1hour to travel to school. But since i have less than an hour to take a bath and eat breakfast, i just left home at around 6:10am.
At the train station, while impatiently waiting for the train to arrive, I played music in my mind because I can't afford an mp3 player. I got my cellphone in my blouse pocket and sent messages to my classmates asking if I was late or whether the orientation started already. Then a guy from behind me said while pointing at the floor, "miss, pakipulot...". His voice seemed hesitant, shy or just plain unsure. At the direction which he was poitning, there lay a stored-value LRT card. I picked it up and handed it to him but he shook his head. Puzzled, I looked around and asked the civilians around me the typical "kanino 'to?". Everyone just shook their heads after checking their purses and pockets but only one man conversed with me. I handed him the card and he asked the other passengers nearby if they owned the card. He returned to his original position and gave me the card. I refused to accept because I feel uncomfortable accepting some stuff that I know isn't mine. So, he kept the card. The train arrived and I comfortably sat on the purple bench and snoozed.
I knew I woke up just in time when I heard the recorded female voice saying "Arriving at Legarda station... Paparating na sa Legarda station". I reached for my blouse pocket to prepare my LRT card. I reached for the pocket. But I could only feel my phone and some coins. "something's missing" i thought to myself. This time, I looked inside the pocket. I felt fully awake when I realized that my LRT card wasn't there! It wasn't in my pocket, nor inside my wallet. The train doors opened, I got up and rushed outside along with some other people. As I was walking briskly down the station stairs, something hit me. A frustrated voice in my head shouted "AKIN YUNG NAPULOT KONG LRT CAAAARD"
Whatever happened next cost me some saliva and some money in order to get out of the LRT station. I just talked to the lady in uniform near the exit and she let me out but I had to pay for the fair. At least I wasn't late because the campus tour haven't started yet.
I could have arrived earlier in school if I just knew that the LRT card on the ground was actually mine. I felt really stupid because I assumed that I had my card safely inside my pocket. And I also blame the guy behind me for not telling me exactly that that card was mine. I guess he saw the card fly from my pocket when I got my phone but I can't see any reason why he didn't tell me. Miscommunication sucks. See what happened to me? Just because a guy didn't tell me that that card was mine, i got into some trouble. Gee thanks mister anonymous guy from behind me last Friday morning. Maybe he was just as sleepy so he couldn't think of any way to tell me. *sigh* oh well...
That experience is reminding me of our CA class last week and it's making me wonder what factors could have influenced his way of communication? I mean.. telling me "miss, yung card nyo nalaglag" is kinda easy right? You just say it like that. In a mall, someone dropped a hundred bucks you won't tell the person who dropped the money "miss pakipulot" right? You will think something like "who the heck is this guy? Is he asking me to get his money for him?"
I guess what happened last Friday is a type of semantic noise. He might have wanted to tell me that my card is on the ground and he wants me to pick it up. But instead, because some factor affected what him, he just told me to pick the card up.
Whatever that factor is, I'm blaming it for loosing my LRT card and P24
and not my pocket...
~~~~~~~~~~~~~~~~
damn it. i'm so not good in narrating... *tear* i feel that i give too much explanation and words but if i cut some parts, my story will be incomplete or unclear. i want whatever i write to be as vivid as possible. but my goal is to write something that is really vivid but in less words. i hope i could do this sooner.. :D
Friday morning, a ghastly object that can only be seen as a silhouette rose from a deep sleep way before sunrise. Legend says that when someone wakes it up in the wrong time, it will throw tantrums everywhere, mimicking an imp's dance. But this time, it can never do anything about it's disturbed slumber. It has no choice but to wake up because the one who woke it up won't mind it's tantrums. In fact, the waker isn't living. It just gives off a cry that only the ears of the sleeper can hear. Often times, even it's ears couldn't perceive the sound but this time, it hears it and is annoyed. It wakes up, kills the sound-maker. The sleeper, eyes still closed but now awake, goes out of it's dark cell and into the light. As it opens it eyes, the first thing it saw is the clock by the wall that says
5:30 am
"SHOOT!! 5:30 naaaa!!" realizing the time, the sleeper immediately snapped out of it's own world created inside it's head and concentrated on being a college freshie named patty.
In other words, I was intending to wake up at 5am but my sleepy body won't budge, I rose from my bed 30 minutes later without realizing the time. I'm supposed to leave home at around quarter to 6 because it takes 1hour to travel to school. But since i have less than an hour to take a bath and eat breakfast, i just left home at around 6:10am.
At the train station, while impatiently waiting for the train to arrive, I played music in my mind because I can't afford an mp3 player. I got my cellphone in my blouse pocket and sent messages to my classmates asking if I was late or whether the orientation started already. Then a guy from behind me said while pointing at the floor, "miss, pakipulot...". His voice seemed hesitant, shy or just plain unsure. At the direction which he was poitning, there lay a stored-value LRT card. I picked it up and handed it to him but he shook his head. Puzzled, I looked around and asked the civilians around me the typical "kanino 'to?". Everyone just shook their heads after checking their purses and pockets but only one man conversed with me. I handed him the card and he asked the other passengers nearby if they owned the card. He returned to his original position and gave me the card. I refused to accept because I feel uncomfortable accepting some stuff that I know isn't mine. So, he kept the card. The train arrived and I comfortably sat on the purple bench and snoozed.
I knew I woke up just in time when I heard the recorded female voice saying "Arriving at Legarda station... Paparating na sa Legarda station". I reached for my blouse pocket to prepare my LRT card. I reached for the pocket. But I could only feel my phone and some coins. "something's missing" i thought to myself. This time, I looked inside the pocket. I felt fully awake when I realized that my LRT card wasn't there! It wasn't in my pocket, nor inside my wallet. The train doors opened, I got up and rushed outside along with some other people. As I was walking briskly down the station stairs, something hit me. A frustrated voice in my head shouted "AKIN YUNG NAPULOT KONG LRT CAAAARD"
Whatever happened next cost me some saliva and some money in order to get out of the LRT station. I just talked to the lady in uniform near the exit and she let me out but I had to pay for the fair. At least I wasn't late because the campus tour haven't started yet.
I could have arrived earlier in school if I just knew that the LRT card on the ground was actually mine. I felt really stupid because I assumed that I had my card safely inside my pocket. And I also blame the guy behind me for not telling me exactly that that card was mine. I guess he saw the card fly from my pocket when I got my phone but I can't see any reason why he didn't tell me. Miscommunication sucks. See what happened to me? Just because a guy didn't tell me that that card was mine, i got into some trouble. Gee thanks mister anonymous guy from behind me last Friday morning. Maybe he was just as sleepy so he couldn't think of any way to tell me. *sigh* oh well...
That experience is reminding me of our CA class last week and it's making me wonder what factors could have influenced his way of communication? I mean.. telling me "miss, yung card nyo nalaglag" is kinda easy right? You just say it like that. In a mall, someone dropped a hundred bucks you won't tell the person who dropped the money "miss pakipulot" right? You will think something like "who the heck is this guy? Is he asking me to get his money for him?"
I guess what happened last Friday is a type of semantic noise. He might have wanted to tell me that my card is on the ground and he wants me to pick it up. But instead, because some factor affected what him, he just told me to pick the card up.
Whatever that factor is, I'm blaming it for loosing my LRT card and P24
and not my pocket...
~~~~~~~~~~~~~~~~
damn it. i'm so not good in narrating... *tear* i feel that i give too much explanation and words but if i cut some parts, my story will be incomplete or unclear. i want whatever i write to be as vivid as possible. but my goal is to write something that is really vivid but in less words. i hope i could do this sooner.. :D
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